Programmatic DOOH

SSP1 was established as a specialized DOOH Supply-Side Platform within the One Tech Group GmbH. One Tech Group is a technical provider for DOOH & POS Marketing Solutions.

The clear mission of SSP1 is the programmatic monetization of the supply-side chain in the Digital Out-of-Home sector, in which buyers and sellers of media inventory are connected optimally.

Programmatic Advertising automates the booking of DOOH inventories, simplifies optimization and thus creates growth potential for DOOH publishers as well as transparent and controllable channels for digital advertisers.

Whether it’s screens in shopping malls, at train stations, in sports stadiums, at the airport or at highway service stations, advertisers can optimally place their message with high visibility, high advertising effectiveness and in the ideal environment.

The SSP1 Supply-Side Platform is designed to meet the challenges of the Digital Out-of-Home marketplace. A platform to bring together the available inventory that enables buyers to more accurately identify and reach their target audience.

With SSP1, advertisers have access to the inventories of leading DOOH providers, brand safe, premium quality and fully scalable.

SSP1 combines multiple touchpoints within 11 high reach channels:

Programmatic Advertising is no longer limited to desktop or mobile devices. As a specialized provider, SSP1 now also enables direct access to DOOH inventories. The tech stack to connect demand side platforms as well as the technical processing of campaigns is based on the standards of the OpenRTB protocol.

Programmatic Guaranteed (PG) & Private Marketplace (PMP)

Since Programmatic Advertising in the DOOH sector is currently still in the early stages of development, Programmatic Guaranteed is usually the simplest booking method to make. These are pre-negotiated deals with a fixed price and volume (Guaranteed Deals). With SSP1, media agencies and advertisers build their own PMPs – more control, greater transparency and no fraud.

Private Auction

In a Private Auction a deal is closed with several advertisers. The inventory goes only to selected DSPs or advertisers. You define a private marketplace. A floor price is set, which must be outbid by the advertisers to be admitted to the auction. The highest bidder wins the auction in the 2nd price procedure.

Open Auction

In the Open Auction, a floor price can be defined, but no DSPs are selected. The sale of the inventory cannot be guaranteed.

The supply-side platform of SSP1 unites many individual providers and marketers of DOOH inventories. We combine premium inventory with the needs of advertisers – 100% visibility, no bots and absolutely brand safe.

DOOH is the communication channel to reach consumers directly. The design of a campaign is an important part of the success, besides the standardization of processes. Therefore a constructive dialog between publishers, brands and creation is important to be able to implement campaigns in an optimal way.

SSP1 is the technology partner for simple and effective monetization and the link between buy-side and sell-side.

SSP1 offers a supply-side platform tailored to the needs of DOOH inventory providers and advertisers. The platform enables the fully programmatic execution of advertising campaigns on premium DOOH inventories. The technical infrastructure is developed and hosted in Germany and thus offers a maximum of data protection and availability.

Advertisers use the platform to reach their relevant target groups. In addition, advertising strategies can be refined and optimized by extending online and mobile campaigns to optimally combine digital sales and marketing channels. Transparent. Effective. Innovative.

We have built a holistic and single login platform that empowers DOOH network owners to manage, optimize and report all advertising revenues. Next to managing IO or direct Vast campaigns the platform includes a groundbreaking SSP for programmatic sales as well as a DMP to enable data-driven and measurable campaigns. It can easily be integrated into every CMS in no time. The modular platform framework even allows the usage of single products if full-stack is not required.

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One Tech Group GmbH
Friedensallee 38
22765 Hamburg

e-mail: info@ad-tech-group.com
Phone: +49 (0)40 675 8675 0

Managing Directors:
Daniel Siegmund
Lucas Lingens

Register court: Amtsgericht Hamburg – HRB 121595
VAT ID: DE281531858